Multiply Your independent practice success
Spexcentric Weekly is a newsletter with regular advice on leveraging independent optical and positioning your practice to sell more than you thought possible, book more appointments, and attract the clients you love.
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Spexcentric
/speks’ sentrik/ (adj.)
1. Positioned to leverage independent eyewear to attract ideal clientele and multiply practice success
2. Unconventional or free-thinking
“Intelligence is the ability to adapt to change.”
-Stephen Hawking
The power has shifted…
Eyewear consumers have more control and choices than ever before and corporate monopolies control most of them. The old methods of selling eyeglasses by “filling prescriptions” are driving people away from your dispensary into the hands of online retailers and big box stores. Competing on price or charging for nickel and dime services are not the solution. It’s time for a new approach.
Let's Bring Spexy Back
Eyewear is so much more than a medical device. Let’s bring eyewear sales out of the death spiral of commoditization and medical entitlement, create excitement and desire around amazing independent products, and make shopping for eyewear something people are inspired to do instead of required to do.
Find success without big optical…
and stop competing with online sales.
Like you, we’re tired of seeing the industry devalued by Big Optical, cheap online products, vision discount plans, and outdated business models.
Find success by getting you message to the right people, creating amazing experiences, and telling unique stories that resonate instead of helping the hive mind plod forward in their quest to dominate the marketplace.
Spexcentric weekly
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